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Innovative Strategy: X Offers Free Premium Features to Influential Users

POSITIVE

X rewards influential users with free premium features, including blue checks, to boost engagement and diversify revenue.

By Alex P. Chase

4/4, 09:47 EDT
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Key Takeaway

  • X, led by Elon Musk, rewards influential users with free premium features, including "blue checks," to boost engagement.
  • Influencers with over 2,500 followers get Premium and those with over 5,000 enjoy Premium+ benefits at no cost.
  • This strategic shift towards a subscription model aims to diversify revenue amidst cautious advertiser response.

X Innovates with Free Premium Features

In a bold move to enhance user engagement and reward its most influential members, X, the social media platform led by visionary entrepreneur Elon Musk, has started offering free premium features, including the coveted verification badges known as “blue checks.” This initiative underscores X's commitment to recognizing and valuing the contributions of its vibrant community.

Rewarding Influence

X's decision to roll out complimentary premium services to select users is a strategic step towards fostering a more engaged and dynamic online community. The platform has introduced a tiered subscription model, with the Basic web offering starting at an accessible $32 a year in the U.S., and the Premium+ tier at $168. However, in a generous move, Musk announced that accounts with more than 2,500 verified subscriber followers would receive Premium features at no cost, while those with over 5,000 followers would enjoy Premium+ benefits for free. This approach not only rewards existing influencers but also encourages more users to actively participate and grow their presence on the platform.

A Strategic Shift

The introduction of subscription services by Elon Musk is a forward-thinking strategy aimed at diversifying X's revenue streams. In the wake of Musk's acquisition, which saw a cautious response from advertisers, this pivot towards subscriptions represents an innovative approach to ensuring the platform's financial sustainability. Despite challenges, such as some advertisers pausing their campaigns, X's leadership is clearly focused on adapting and exploring new avenues for growth.

Community-Centric Approach

X CEO Linda Yaccarino echoed Musk's announcement, highlighting the rollout of these features as a testament to the platform's dedication to its users. The move to offer complimentary subscriptions to influential members of the X community is a clear signal of the platform's appreciation for their role in enriching the social media landscape. This initiative not only enhances the user experience but also solidifies the bond between the platform and its community, promising a more inclusive and rewarding social media environment.