Uber Unveils New Product Launches to Enhance User Experience

Uber launches Shuttle, Caregiver services, and expands Costco offerings, aiming to enhance convenience and drive platform growth.

By Bill Bullington

5/15, 15:33 EDT
Uber Technologies, Inc.

Key Takeaway

  • Uber launches Uber Shuttle for cost-effective airport and event transportation, and Uber Caregiver for booking rides and medical supplies, targeting various user needs.
  • Partnership with Costco on Uber Eats offers convenience and savings, with special discounts for Costco members.
  • New features like scheduled UberX Share at 25% savings and a discounted Uber One membership for students aim to increase accessibility and affordability.

Uber's New Product Launches

Uber announced a series of new product updates at its annual Go-Get showcase in New York City, aimed at enhancing customer experience and driving growth across its mobility and delivery segments. The updates include the introduction of Uber Shuttle, Uber Caregiver, and an expansion of Costco products on Uber Eats. These offerings are designed to provide more affordable and convenient options for users, reflecting Uber's strategy to attract more riders and users to its platform.

Uber Shuttle offers a cost-effective alternative for transportation to airports, work, and live events, partnering with local shuttle services to provide rides with commercially licensed drivers. This service allows users to reserve up to five seats in advance, with a pricing model that is significantly lower than UberX and not subject to surge pricing. Initially, Uber Shuttle will be available at Miami’s Hard Rock Stadium and select venues in Chicago, Pittsburgh, and Charlotte, N.C., with plans for future expansion.

The Uber Caregiver feature enables caregivers to book rides and order medical supplies and groceries for those they care for, incorporating three-way chats between drivers, riders, and caregivers. This service aims to minimize out-of-pocket costs by allowing users to apply insurance benefits when applicable. Initially, it will support Medicaid recipients, customers with Medicare Advantage, and those with commercial insurance from employers.

Costco on Uber Eats will allow users to order products from Costco through the Uber Eats app, with special discounts for Costco members. This partnership aims to provide convenience and savings for Uber Eats users, with non-members also able to order from Costco but at a slightly higher price.

Expanding Accessibility and Savings

Uber introduced several features to make its services more accessible and affordable. Scheduled UberX Share allows users to book shared rides in advance, offering an average savings of 25% compared to standard UberX fares. This feature targets cities with high return-to-office rates, including New York, San Francisco, Los Angeles, Chicago, Atlanta, and San Diego, with more locations to follow.

The Uber One membership program is now available at a discounted rate for college students, reducing the monthly cost from $9.99 to $4.99. This initiative provides students with access to free items and special deals from participating restaurants, aiming to enhance the value of the Uber One program for the younger demographic. The student plan will launch in the U.S. in May and expand to Canada, New Zealand, Mexico, Australia, Japan, and France in the following months.

Uber Eats introduced a new feature called "Lists," allowing users to curate and share lists of their favorite restaurants and meal options. This feature is designed to enhance the user experience on Uber Eats by enabling personalized recommendations and sharing among users.