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Meta's Llama 3 AI to Rival ChatGPT, Bing in Global AI Race

Meta launches Meta AI, powered by Llama 3, to compete with ChatGPT and Gemini, offering advanced AI capabilities and global expansion.

By Athena Xu

4/19, 00:45 EDT
Alphabet Inc.
Meta Platforms, Inc.
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Key Takeaway

  • Meta launches AI assistant powered by Llama 3, challenging ChatGPT and Bing with capabilities in natural language, image generation, and animations.
  • Llama 3's extensive training set supports over 30 languages; Meta plans a 400 billion parameter model to advance AI technology further.
  • Despite EU and UK regulatory challenges, Meta's strategic open-source model for Llama 3 aims to foster global innovation in AI.

Meta Launches Standalone AI Assistant

Meta Platforms Inc., the conglomerate behind major social media platforms such as Facebook, Instagram, WhatsApp, and Messenger, has introduced a new artificial intelligence assistant named Meta AI. This development positions Meta directly in competition with Alphabet's Gemini and OpenAI's ChatGPT. Mark Zuckerberg, CEO of Meta, emphasized the company's ambition to lead in AI technology, making Meta AI the most intelligent AI assistant available for free use. The assistant is designed to handle natural language chat queries, generate images, and create short animations with enhanced consistency to user intent. Notably, Meta AI's capabilities include real-time text-to-image queries, showcasing significant computing power.

Llama 3 Powers Meta AI

The backbone of Meta AI is Llama 3, the third generation of Meta's large-language models, which was also launched alongside the AI assistant. Llama 3 is available in two versions, catering to developers with an 8 billion parameter model and a more robust 70 billion parameter edition. Meta is also developing a 400 billion parameter model, indicating the company's commitment to advancing AI technology. Llama 3's training data set is notably extensive, with a sevenfold increase over its predecessor, Llama 2, and includes data from over 30 languages. This model powers the newly updated version of Meta AI, which is now accessible as a standalone website and integrated across Meta's suite of social media services.

Global Expansion and New Features

Meta's rollout of its AI assistant marks a significant expansion, making the technology available in 12 new countries, although it currently operates in English only. The AI assistant is also integrated into Meta's Ray-Ban smart glasses and will soon be available on Quest VR headsets. New search functionalities have been added across Meta's social media platforms, allowing users to query Meta AI directly. This feature is supported by partnerships with Google and Bing, enabling real-time information retrieval within Meta's ecosystem. The assistant's image generation feature, which is in beta, allows users to see images evolve in real time as they type, further enhancing the interactive experience.

Strategic Open Source Model and Regulatory Navigation

In a strategic move, Meta has made Llama 3 open source, allowing broad utilization by developers, researchers, and entrepreneurs. This approach aims to foster innovation while ensuring that large platforms contribute to development costs. However, Meta faces regulatory challenges in the EU and UK, where strict AI policies have delayed the rollout of its AI assistant. Despite these hurdles, Meta is committed to integrating Llama 3 across its products, enhancing AI functionalities globally. The company's open source strategy contrasts with the proprietary models of some competitors, highlighting the ongoing debate between open collaboration and securing proprietary advancements in the AI sector.

Management Quotes

  • Mark Zuckerberg, CEO of Meta:

    "The parent of Facebook, Instagram, WhatsApp, and Messenger today launched web site, Meta.aiExternal link, a new free-to-use stand-alone version of the company’s Meta Ai chatbot that will compete head on with Gemini from Alphabet... to build the world’s leading AI and make it available to everyone…the bottom line is that we believe Meta AI is now the most intelligent AI assistant that you can freely use." "Meta AI... now creates high-quality images so fast that it generates and updates images in real-time as you’re typing. It’s pretty wild."

  • Connor Hayes, VP of Product for Generative AI at Meta:

    In a demo context provided detailed interaction without direct quotes.