Apple Unveils iPad Air, Pro with M2 Chip, Starts at $599

Key Takeaway

• Apple introduces new iPad Air and iPad Pro models with M2 chip, starting at $599; OLED screens enhance display quality.
• The iPad Air lineup expands to include a 13-inch model, offering more size options to consumers.
• New accessories expected: a third-generation Apple Pencil and an updated Magic Keyboard, enhancing functionality.

Apple Unveils New iPads

Apple has officially announced the latest additions to its iPad lineup, introducing new versions of the iPad Air and iPad Pro. The announcement, made through a short video on Apple's website, marks the first update to the iPad range since October 2022. This update introduces two sizes for the iPad Air, an 11-inch model priced at $599 for 128GB of storage, and a new 13-inch model starting at $799. Both models are equipped with Apple's M2 chip, promising enhanced performance. The front-facing camera has been relocated to the longer side of the device to facilitate videoconferencing, aligning with the design of the more expensive iPad Pro models. Apple CEO Tim Cook heralded the launch as "the biggest day for iPad since its introduction," with the new models available in stores next week.

Enhanced Display and Design

The refreshed iPad Pro models boast OLED screens, a significant upgrade that promises perfect blacks, richer color saturation, and enhanced contrast. This move to OLED displays aligns with Apple's commitment to providing high-quality visual experiences. The design of the new iPad Pros is thinner than ever before, offering a sleek and modern aesthetic. The updated positioning of the front-facing camera to support landscape orientation further underscores Apple's focus on improving the user experience for video calls.

Expanding the iPad Air Range

For the first time, Apple has expanded the iPad Air model to include a larger 13-inch option alongside the existing 11-inch version. This expansion provides consumers with more choices, catering to those desiring larger screens without the premium price of an iPad Pro. The new iPad Air models come in a variety of colors, including blue, purple, starlight, and space gray, and feature the M2 chip. This update aims to simplify Apple's tablet lineup, which previously included five different iPad models.

Accessories and Expectations

Accompanying the new iPads, Apple is expected to announce a new Apple Pencil and a revamped Magic Keyboard. The event's promotional materials heavily featured the Apple Pencil, hinting at the introduction of a third-generation model. This new stylus is rumored to support Apple's Find My service and offer interchangeable magnetic tips. The updated Magic Keyboard is anticipated to be more durable, with a larger trackpad and an aluminum build, enhancing the iPad's laptop-like functionality.

Management Quotes

• Tim Cook, CEO of Apple:

  "This is the biggest day for iPad since its introduction."